How to prepare for Salesforce Marketing Cloud Email Specialist Exam

Salesforce Marketing Cloud Email Specialists can also help with basic issues related to Marketing Cloud. Before you take this exam, it is important that you are familiar with many telephony-related technologies. These are some of the most important skills you should develop before taking the exam:
Email Studio offers many tools including Content Builder to create email marketing campaigns.
Construct relational data models.
Send emails using email application sending methods
Automate your emails with sophisticated technology
Make email tracking data reports
Let’s take a look at how to prepare for the Salesforce Marketing Cloud Exam Specialist Exam!
Salesforce Marketing Cloud Email Specialist Exam
Salesforce Marketing Cloud Email Specialist credential for individuals who wish to demonstrate their knowledge, skills and experience in email marketing best practice, message design and subscriber and data management, as well as tracking and reporting metrics within Marketing Cloud Email.
The Salesforce Marketing Cloud Email Specialist is skilled in executing strategic and tactical email campaigns using the Salesforce Marketing Cloud Email application tool. This user is able to create email marketing campaigns by using a content management system, segmentation automation, tracking and analytics to make data-driven decisions to optimize emails campaigns. The Email Specialist can also help with basic Marketing Cloud issues.
Target Audience
Salesforce Marketing Cloud Email Specialists typically possess 6 months to one year of experience using the Marketing Cloud Email application, and its associated tools. Salesforce Marketing Cloud Email Specialists are familiar with marketing terminology and best practices. They also have the skills, knowledge, and experience to:
Email Studio offers many tools including Content Builder to create email marketing campaigns.
Construct relational data models. Send emails using email application sending methods.
Automate your emails with sophisticated technology
Make email tracking data reports
Spend some time studying the resources in this exam guide and the additional study materials offered by Salesforce.
This exam does not require any knowledge of HTML, JavaScript or CSS or how to design or create custom API Integrations. It is not expected that candidates have knowledge of Marketing Cloud Server Side Scripting Language Syntax (AMPscript, SSJS).
Exam Format
The Salesforce Marketing Cloud Email Specialist Exam Questions are in multiple-choice/multiple-select format. The passing score for this exam is 65%. You have 90 minutes to complete it. The Salesforce Marketing Cloud Email Specialist Certification costs $200 USD plus applicable taxes according to local law. It can also be taken in an online proctored setting or at a testing center.
Exam Policies
Let’s take a look at some exam policies candidates must know before sitting for the exam.
Pricing Policy
The Salesforce Marketing Cloud Email Specialist Exam registration fee includes USD 200 plus applicable taxes. However, the cost of the exam may vary depending on where you live. Taxes are also subject to change.
Exam Scoring
Salesforce Marketing Cloud Email Specialist Exam Passing Score is 63 percent. This is quite manageable. Your responses must be clear and concise because the questions are in MCQ format. If you have the right study materials, this is possible.
Retake Policy
Retaking the Salesforce Marketing Cloud For Developers exam costs half of the original price. The exam must be retaken at $100. Salesforce upgrades all certification exams three times per year in conjunction with Salesforce release cycles (Winter Spring, Summer, and Summer). You have three chances to pass each certification exam during each Salesforce release cycle.